Practical Visionary, CoFounder @ XRLab-MCM & ChinaBriefs.io, living in Hamburg, Germany.

Björn Ognibeni's professional background includes two decades of experience in guiding consulting companies, agencies, and brands. His expertise lies in applying the latest digital trends to business strategy, product design and marketing. Currently, the focus of his work is on three main areas:

1. Digital Innovation: what the digitization of our world means for the relationships of companies with their customers and how this influences the design of products, services, and business models.

2. Disruptive China: helping Western executives to understand current developments in Digital China and what to learn from them for the work here in the West.

3. XR / Spatial Computing / Metaverse: strategizing what the Metaverse will be in the future, but at the same time finding ways to drive real value with virtual reality in today's world. On these topics, Björn regularly writes columns and op-eds and is a frequent keynote speaker at conferences and corporate events. As lecturer Björn teaches at the Hamburg School of Business Administration (HSBA) and the University of Münster, where he also serves as Strategic Director of the XR-Lab at the MCM (Marketing Center Münster).

Björn’s past work includes contributing to many high-profile digital cases, such as some of Germany's most successful viral campaigns or establishing the initial social media customer engagement programs for notable companies like Deutsche Telekom, Deutsche Bahn, and Volkswagen.

In 2012 Björn co-founded Buzzrank - a SaaS startup that provided innovative tools for Social Media Analytics and Content Curation. He headed the company as CEO until 2017, when it was acquired by dpa Deutsche Presse-Agentur - Germany's leading news agency.